Where Australian Recording Artists Rise
Our Mission
To empower, support and develop emerging Australian Recording Artists. With our collective skills and experience, our goal is to create the pathways they need to confidently launch a global music career.
Our Vision
To be one of the most trusted artist development programs in Australia, renowned for launching successful music careers internationally.
Our Story
RAMP was founded by Cheryl Beattie, Richard Harris, and Pam Sheyne. Together they witnessed the same challenges time and again; talented local artists with vision, drive, and potential to succeed internationally, but no clear roadmap to get there.
Having built successful careers as songwriters, producers, artist developers, and music entrepreneurs, the founders understand firsthand what it takes to break beyond geographical boundaries. Collectively, they have written and produced hit records, developed emerging artists, secured major publishing deals, and built global networks. Yet each of them faced the same reality, navigating an often complex and unpredictable music business, far from home.
Those experiences inspired a shared mission, to make the path clearer for the next generation of artists. RAMP exists to bridge the gap between local talent and global opportunity. Drawing on decades of industry experience and international relationships, the company provides emerging artists with the knowledge, mentorship, and strategic guidance needed to build sustainable careers and compete on the world stage.
About Us
Cheryl Beattie
Cheryl Beattie is a singer songwriter and founder of The Music Industry School in Melbourne. Cheryl’s music journey took her from the Mornington Peninsula in Melbourne to New York where she was signed to BMG records as an artist. She collaborated with industry legends Billy Steinberg, Tom Kelly and Shannon Rubicam who wrote for artists including Madonna, Whitney Houston, The Bangles, and Cindy Lauper among many others. Cheryl moved to London where she recorded with Sting’s band, had a #1 dance hit with her song Fly and spent many years building a network of collaborators and industry connections. She gained a wealth of experience as an artist, songwriter and session singer in her 11 years of living in London and New York. She returned to Australia in the year 2000 and was inspired to start teaching singing and songwriting. Cheryl decided to build a music school in her local area as there was much need for it in her community. Her school not only teaches music and voice lessons, but it nurtures individual growth and develops young artists with an international dream.
Richard Harris
Richard is a #1 Billboard songwriter, producer, artist and mentor. Transplanted from the UK over a decade ago to LA, Richard quickly signed a staff writer publishing deal with Peer Music landing multiple major label song cuts all around the world. With several #1's, top ten singles and platinum records he continues to have hits including a recent #1 Billboard dance single.
Richard has landed numerous TV, Film and Ad song placements through Peer and the major music libraries he has composed for. Hit shows including "Empire", "Nashville", "Vanderpump Rules", "The Bold Type", "High Fidelity", movies "This Means War" and "Single Moms Club", commercials for HBO, AT&T, eBay and Vivo and trailers for Fox TV and The NFL are among a few of the highlights.
One of Richard's passions is mentoring. Over the years he has helped numerous artists and writers hone their craft and find success with their music. A young Meghan Trainor was one of the writers that Richard was able to help guide along the way up to the point of her signing her first publishing deal.
Pam Sheyne
Based in Los Angeles, New Zealand born Pam Sheyne is a multi-platinum selling songwriter, producer, artist and mentor. Her song writing career has achieved success on a global scale and includes international hit records and song placements in numerous films and TV shows. Pam is best known for co-writing the global #1 hit “Genie in a Bottle” for Christina Aguilera. Other artists who have recorded Pam’s songs include Demi Lovato, Jason Derulo, Jessica Simpson, Dream, Seal, Corrine Bailey Rae, Cece Winans, Tina Arena, The Backstreet Boys and Camila Cabello.
With 50+ million record sales, 100+ platinum sales, she is also a prestigious Ivor Novello Award winning songwriter. As a singer Pam has performed and/or recorded with artists including The Pet Shop Boys, Elton John, Celine Dion, Tricia Yearwood, Tom Jones, Daryl Hall, Cyndi Lauper and Dave Stewart. Pam is also a songwriting mentor, her venture SongWriterCamps with long-time collaborator, Richard Harris was launched in 2018 and offers in person and virtual camps and workshops that focus on the craft of songwriting and songwriting for sync. Pam is a founding member of SONA (Songwriters of North America) an advocacy group that fights to protect the value of copyrights in the new digital marketplace.
